The easiest way to rank above your competitors is to create a product that is actually better than theirs.
If your product actually provides value then it will be easy to attract users and backlinks. This in turn decreases bounce rate, increases conversions and increases your bottom line. With more money you can scale your budget.
If you have a bad product, even if you rank higher people will leave your site quickly and this will result in lower rankings (i.e. need more money to maintain rankings).
Now I’m sure you think you have an awesome product. Everyone does. You should first go out and talk to your previous customers, find out what they like and dont like about your site and keep that in mind. Then analyze the backlink profiles of the companies ranking ahead of you. Reach out to sites that may be a good fit for you, explain (using your customers’ insights) why you are a better fit then the other sites and gain some traffic that way.
Ultimately, if you have a better product and do decent SEO you will rank higher in the long term
Write content (Should be unique)
Publish and check (type site:url in Google), if your content comes out, you’re good to go further.
Here comes the main thing to rank on SERP –
- Analyze those content that are ranking better than yours.
- Explore their backlinks profile using following tool.
- MOZ OSE
3. Now you can either steak their links or create a whole new bunch of site selection . under your niche to create backlinks.
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I am a Front-end Developer with 10+ years commercial experience. I create successful websites that are fast, easy to use, and built with best practices.