The easiest way to rank above your competitors is to create a product that is actually better than theirs.

If your product actually provides value then it will be easy to attract users and backlinks. This in turn decreases bounce rate, increases conversions and increases your bottom line. With more money you can scale your budget.

If you have a bad product, even if you rank higher people will leave your site quickly and this will result in lower rankings (i.e. need more money to maintain rankings).

Now I’m sure you think you have an awesome product. Everyone does. You should first go out and talk to your previous customers, find out what they like and dont like about your site and keep that in mind. Then analyze the backlink profiles of the companies ranking ahead of you. Reach out to sites that may be a good fit for you, explain (using your customers’ insights) why you are a better fit then the other sites and gain some traffic that way.

Ultimately, if you have a better product and do decent SEO you will rank higher in the long term

Write content (Should be unique)
Publish and check (type site:url in Google), if your content comes out, you’re good to go further.

Here comes the main thing to rank on SERP –

  1. Analyze those content that are ranking better than yours.
  2. Explore their backlinks profile using following tool.
  • OpenLinkProfiler
  • Ahref

3. Now you can either steak their links or create a whole new bunch of site selection . under your niche to create backlinks.

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Edwin Msanzya

I am a Front-end Developer with 10+ years commercial experience. I create successful websites that are fast, easy to use, and built with best practices.


  1. Hey this is somewhat of off topic but I was wanting to know if blogs use WYSIWYG editors or if you have to manually code with HTML.

    I’m starting a blog soon but have no coding know-how so I
    wanted to get advice from someone with experience. Any help would be
    greatly appreciated!

    1. Buddy, sorry getting back to you this late. Great idea you have there. If you have not made any progress I’d glad to help. Now on your question: With todays simplicity of doing things; it has never been this easy to build a website or a blog. I am sure you are aware of CMSes like wordpress, joomla, drupal etc. And so you know; almost 95% of blogs you read everyday are build on top of some CMS. including sone big famous blogs like cnn and or bbc. So yes, WYSIWYG editors are what most blogs use. HTML is way too time consuming waste of energy. Focus on creating content, not Coding.

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